audio visual industry, Bradford's World

A version of this post was orignally published on AVNation.tv

The Pandemic of COVID-19 is changing the world, forever. There are the horrible things More importantly there are opportunities for good. As Mr. Rogers said, “Look for the helpers … because if you look for the helpers you will know there is hope. I have posted in multiple places, “Be the helper when you can. Be the helped when you need. You can do both at the same time.” Yes, there are financial impacts of what is occurring. That is important and I hope that everyone can manage. I have seen some companies do unexpected things at this time, such as paying people during shutdowns for social distancing. There are changes in telecommuting policies that people are learning to adjust to. This massive change in communications is where I and many of my frieds, have the chance to be Helpers. We can help people communicate.

Be the helper when you can. Be the helped when you need. You can do both at the same time.
Bradford Benn

I have experience setting up and hosting large online meetings or simple small online meetings. I know the pitfalls and processes of many of the online tools available for meetings. I expect people will make mistakes, and I know which mistakes are common. In case you are curious, it is knowing how to switch which camera is active on devices with front and back cameras.

To many of “us”, the AV professionals or nerds, solving this problem is relatively easy. Now picture someone who typically doesn’t participate in online meetings, much less from their house. There are people waiting for you to speak and your rear camera is showing your Lego Minifigures and the mess in your office. That situation makes most people nervous and stressed. I helped walk the person through the process quickly via phone call without being asked. I saw that someone needed help, I became the helper. That is what we can do. We can help people communicate and feel comfortable doing it, feel confident.

We can start thinking about how this is happening at work. Think about how much stress there is for people, no one wants to look inept at something in front of their coworkers. Explaining what each button on the software/hardware does not always help people understand. Instead ask what they are trying to do, help them learn to do that, not explain everything. Being able to speak to someone in their language, vernacular, and idioms is a huge plus. Someone on what of the meetings I was having online today said, “Why can’t this be like FaceTime?” They want to be able to click the contact and then start the call from the contact. I explained how to do that with the system they were using, it was simply a user interface problem. Once they got to a view they understood, they were off and running.

Do not discount this story as another operator error issue. It was an operator had never used the product that way before situation. Remember driving a car for the first time? Probably similar feelings.

Also do not discount the importance of this knowledge is for people. They now can communicate with people outside of their house or quarantine area. It allows them to try to get some contact with others, even if it is just chatting. It takes one more piece of stress out of this stressful situation.

There is the chance that helper turns into hero. These same people may be trying to use telemedicine for the first time soon. People being comfortable using video conferencing technology will have a major impact on telemedicine success rate. That can have some heroic effects.

“We can be heroes, just for one day.” – David Bowie

This post was published on AVNation.tv on January 25, 2018. Bradford is a Director of AVNation Media LLC.

During and after CES the topic of diversity in the electronics industry has been discussed. I think that this is an important topic to talk about. It is something that all of us can facilitate and participate in . It does not have to be big grandiose actions, although they are encouraged. It is just as important to do small day to day things. These topics do not go away after the trade show does. We, all of us, need to be aware of them everyday. We need to make small incremental steps constantly. There are all sorts of platitudes I can put here. I want to put two simple ones here:

Always try to make the world a better place.
Change never comes if you are happy with the status quo.

With that in mind, I have a request for all presenters in the AV industry. This applies to Integrated Systems Europe, InfoComm Worldwide shows, Avixa classes, manufacturer training, mini trade shows… etc. Any place there is a presenter and a question and answer session. Answer one question from a woman, then one question from a man, then one from a woman… repeat as necessary. It could just as easily be, one caucasian, one person of color. Basically make efforts to help the underrepresented get represented.

I cannot take credit for this idea, Cory Doctorow stated it during an interview with Edward Snowden at the New York Public Library. You can view or listen to the event on the New York Public Library’s website.

The reason I like this idea is that it is simple. It is something an individual can do independently. It would be great if organizations made it a formal process. Don’t wait for that. Do it now, start now. Do it in meetings at your office. Do it when having webinars.

Here is my simple request, for those presenting at ISE2018, just implement it. Don’t wait for anyone to do something formal, start making the world a better place on your own.

The opinions expressed here are Bradford’s and AVNation’s. He does not speak for his employer.